The mark is an eclipse, so the film is one.
It opens on the mark and falls into a star — close enough that you’re inside the loops coming off the surface. Something dark drifts in from the left and takes its time crossing. For about a second, when it sits exactly over the star, the corona makes a ring with a crescent inside it. That’s the logo, and nothing drew it; two objects lined up.
Then the light goes and the mark is back, flat and white on black, where it lives the rest of the time.